Microsoft has always seen its Windows operating system as one of the pillars of its business. With the release of Windows Phone 7, Microsoft made it very clear that the operating system they were selling in that space was an important one for them and one that was targeted solely at phones. This allowed them to focus the operating system for a specific kind of use, with a different operating system being available for tablets (the disastrously named Windows RNT). The radical new Metro UI interface they brought to their phones is also slated to make it into desktop version of their flagship operating system as well as into the Xbox interface. This points to Microsoft sharing Apple’s view that a single integrated experience between all operating systems they offer is where the future is.
This clearly sets up the mobile landscape for a repeat of the desktop OS wars of the 1980s/1990s with a key difference. This time, there are two strong players looking to leverage their position on one end of the spectrum to get a larger slice of the overall pie: Apple will leverage its success in the mobile world to help increase the footprint of its computer offering while Microsoft will come at it in the reverse direction, trying to leverage its desktop footprint to get at the mobile market. by Tristan Louis
Windows Phone to beat Android - Business Insider
Sunday, April 22, 2012
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